He was one of the first to be convicted as part of Operation Yewtree
Max Clifford made his name as a publicist representing the rich and famous – all the while hiding his own grotesque crimes from the world.
In Max Clifford: The Fall of a Tabloid King (airing on Monday, March 01, 2021), Channel 4 examines how Max used his power to manipulate and abuse vulnerable girls.
The documentary goes behind the headlines to reveal the story of the infamous PR man who was jailed for indecent assaults against underage girls and young women.
Here’s a timeline of Max’s downfall.
Max Clifford career: What was he famous for?
Max Clifford was one of the most influential men in Britain – perhaps even carrying more sway than politicians, celebrities and multi-millionaires.
During his 20-year career, the British publicist represented the likes of Marvin Gaye, Muhammad Ali, O.J. Simpson and Marlon Brando.
He launched the careers of countless stars and had a celebrity client list that included Simon Cowell, Rebecca Loos and Jade Goody.
Max was born in Kingston upon Thames on April 6 1943, the youngest of four children.
He left school at 15 with no qualifications.
Max landed a role as editorial assistant on British comic the Eagle and went on to train as a journalist.
After working in newspapers for a few years, he joined EMI press office in 1962 and had the job of promoting the then relatively unknown Beatles.
In 1970, aged 27, Max started his own PR agency, Max Clifford Associates.
He came to public attention after creating the infamous “Freddie Starr ate my hamster” headline for The Sun in an effort to draw attention to his client.
Max and Simon Cowell relationship
Max represented Simon Cowell for over a decade.
He shaped Simon’s public image, according to popular opinion.
However, Simon dropped Max Clifford following his 2014 conviction.